The Macquarium Blog | User Interface

Exploring Augmented Reality Use Cases

Posted by Jay Cann on May 6, 2019 3:13:00 PM

Augmented reality may sound like something very futuristic, but it’s very likely that you’ve already used Augmented Reality (AR) in some fashion. Have you ever played Pokemon Go? Used a Snapchat Lens? Perhaps an Instagram face filter? Memoji and Facemoji are pretty hot these days, especially combined with TikTok. AR works by superimposing digital images, text, 3D renders, or animation over a live view of the real world.

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Topics: User Experience, Customer Experience, Innovation, User Interface, IoT, Augmented Reality, AR, VR, Virtual Reality

No Bells About It

Posted by Heather Dickens on Aug 1, 2017 9:38:19 AM

Design has become increasingly more complex. We’ve gone from simply worrying about what typeface to use and what grid to put it on, to thinking about how accessible our design is, how well it enhances the underpinning layer of UX, how it reduces customer effort, and how well it’s advocating a better brand. In my quest to become a more conscientious designer in this busy, complex world, I’ve found a few invaluable resources that I’d like to share. Specifically, I’ve found three books to make anyone a better UI designer. 

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Topics: User Experience, User Centered Design, UX, Simplicity, User Interface, UI