The Macquarium Blog | User Experience

Designing for People: User Experience, Service Design, and the NEW Customer Experience

Posted by steve.perry on Jan 30, 2015 5:48:15 PM

The Trend in Needing Design Capabilities

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Topics: User Experience, Service Design, Customer Experience, Research & Insights

New Year, New Experience Strategy

Posted by sharon.carter on Jan 23, 2015 1:55:55 PM

Developing an experience strategy can seem daunting, but if you look at it as a set of coordinated, planned actions/tactics, which will take you along a journey to reach a desired future state over an established period of time, then it seems a bit more manageable. Breaking that down into bite-sized chunks, let’s start with the set of coordinated, planned actions.

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Topics: User Experience, Digital Products

What Do Hotels & Websites Have In Common?

Posted by sharon.carter on Dec 5, 2014 1:29:04 PM

I recently spoke at a global hotel conference about connecting physical and digital experiences for users. My colleague, Justin Reilly, started off our presentation with great information on how storytelling affects the human brain. To tie into this great introduction, I asked my audience to imagine their website as a virtual hotel. I then began to paint a picture of the parallels between the two.

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Topics: User Experience, Digital Products, Customer Experience

The Value of Qualitative Research

Posted by steve.perry on Nov 5, 2014 10:16:33 AM

Qualitative research is possibly the least understood type of primary research at most companies. In fact, most companies have never performed it before. If you grew up in the user experience or service design disciplines, you will likely be familiar with qualitative research and in-the-field ethnographic studies.

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Topics: User Experience, Service Design, Digital Marketing, Customer Experience

Hosting the Atlanta Customer Experience Day (CX-DAY)

Posted by carlos.pimenta on Oct 7, 2014 12:52:10 PM

 

Taking it all in....
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Topics: User Experience, Events, Customer Experience, Innovation