The Macquarium Blog | User Experience

How Marketing Copy Improves Customer Experience

Posted by Rebecka Wilson on Sep 21, 2016 7:56:59 PM

Brands build and nurture their relationships with customers by paying a lot of attention to the customer’s experience across all touchpoints. I was reminded in a recent email, just how important copy and messaging can be in surprising and delighting the customer.


The messaging in a brand’s automated emails can be dry and boring, or it can used to endear you to the brand. A strong brand voice and marketing messaging strategy creates copy that not only informs a customer, but also entertains or amuses them, demonstrating that the brand understands their customers and wants to deepen their connection with them.

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Topics: User Experience, Digital Marketing, Customer Experience, Copy, Email

Moving Beyond Mobile Apps

Posted by carlos.pimenta on Jul 20, 2016 2:54:29 PM

I have a severe case of "App Fatigue." While I enjoy discovering new mobile apps, the new app inevitably joins dozens of others languishing in trailing screens or folders. My seldom-used apps take up space on my phone and keep my wireless company happy by consuming bandwidth quota during countless app upgrades.

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Topics: User Experience, Service Design, Design, User Centered Design, Mobile

The Most Valuable Word for Marketers in 2016 : USEFUL (How new behavioral economics research & user-centered design will impact your strategy this year)

Posted by Julie Hadden on Jan 20, 2016 7:11:59 PM

 

As we begin the new year, here’s a shout-out to a word that has held its own, humble and steadfast through all trendy buzzword storms. Let it lead us through the next 12 months as a guiding principle:

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Topics: User Experience, Digital Products, Digital Marketing, Customer Experience, Research & Insights, User Centered Design, Behavioral Economics

5 Techniques for Digital Product Innovation

Posted by steve.perry on Oct 20, 2015 6:15:20 PM

 

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Topics: User Experience, IT, Product, Customer Experience, Innovation, User Centered Design

6 Steps to Design Enterprise Applications for Adoption

Posted by carlos.pimenta on Oct 6, 2015 5:29:42 PM

 

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Topics: User Experience, IT, Adoption, Design, User Centered Design, Enterprise UX

A Goal Without A Plan Is Just A Wish

Posted by sharon.carter on Jul 8, 2015 4:25:21 PM

In my previous post on Object Oriented UX, I discussed defining objects from your requirements to create a modular system. Now lets look at how you can take those objects in conjunction with actions to create an interaction model that maps out the overall UX architecture. Thus creating a plan to achieve the goal of a better process to deliver exceptional products and services.

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Topics: User Experience, Digital Products, Research & Insights

Customer Journey Mapping

Posted by steve.perry on Jul 6, 2015 1:47:11 PM

 

Because Knowing is Half the Battle

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Topics: User Experience, Service Design, Customer Experience, Innovation, Research & Insights

What Is Object-Oriented Experience Design?

Posted by sharon.carter on Apr 23, 2015 11:48:33 AM

When you hear someone talk about object-oriented design, you may jump to the conclusion that they are speaking about coding. Object-oriented thinking has been around for a long time on the development side of the house, but it’s time that user experience picked up the practice too. Let’s start with a definition of what object-oriented means, and then we’ll look at how this can be applied to user experience, design, and development.

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Topics: User Experience

Leave Your Ego at the Door

Posted by christian.sabyan on Mar 27, 2015 6:11:21 PM

I’m not a big self-promoter. I’ve always been like that—shying away from “me-talk” and diverting the conversation to discuss some of your accomplishments. I find that I get to know people a lot better and, thus, feel a lot closer to them when I do so.

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Topics: User Experience, Culture

Designing for People: User Experience, Service Design, and the NEW Customer Experience

Posted by steve.perry on Jan 30, 2015 5:48:15 PM

The Trend in Needing Design Capabilities

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Topics: User Experience, Service Design, Customer Experience, Research & Insights