At CX Talks Atlanta 2018, Will Payman (VP of Strategy at Macquarium), gave a compelling presentation on the growth of voice experiences. He takes us back to June 29th, 2007 when the smartphone was launched. He reminded us how many industry pundits questioned its viability, yet it soon began to play a role in every step of a customer's journey. 10 years later, there are now 230M smartphones in the US, with over 70% of adults owning one.
At the inagural CX Talks event, Will Payman, Macquarium's VP of Strategy, and Internet of Things (IoT) consultant Miguel Garcia delivered a presentation on how smart devices and services can be powerful tools to augment and improve your customer's experience. With estimates of over 50B smart devices by 2020, there will be an explosion in touch points that Customer Experience professionals will have to create, manage, and optimize. This will require new thinking about the components of an experience, a potential shift from products to services, and new ways of measuring the experience. We believe that there are 3 things companies should be considering when they think about the next wave of experience building.