The Macquarium Blog | Innovation

Exploring Augmented Reality Use Cases

Posted by Jay Cann on May 6, 2019 3:13:00 PM

Augmented reality may sound like something very futuristic, but it’s very likely that you’ve already used Augmented Reality (AR) in some fashion. Have you ever played Pokemon Go? Used a Snapchat Lens? Perhaps an Instagram face filter? Memoji and Facemoji are pretty hot these days, especially combined with TikTok. AR works by superimposing digital images, text, 3D renders, or animation over a live view of the real world.

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Topics: User Experience, Customer Experience, Innovation, User Interface, IoT, Augmented Reality, AR, VR, Virtual Reality

How to Plan and Run Customer Journey Mapping Workshops

Posted by Macquarium on Jan 22, 2019 2:44:00 PM

 

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Topics: Service Design, Innovation, User Centered Design, Featured

Think Smaller: 3 Examples of Human-Centric Innovation

Posted by Julie Hadden on Apr 25, 2017 1:47:19 PM

 

Innovation. The word is overused and mostly invokes thoughts of big, sweeping changes on a grand scale. As in, BOOM: Innovation!

 

I like to think smaller.

 

Innovation is sometimes quieter, sneakier than all that. Maybe it’s a thought-provoking idea that leads us to a better way; a subtle point of breakage from the status quo that turns out to be something we can’t live without. Not always earth-shattering, sometimes the smaller shifts make the most profound differences over time. Below are three articles that have eye-catching appeal for thinking differently; small-ish, smart examples of innovation with lasting impact:

 

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Topics: Product, Innovation, Research & Insights, Product Design

5 Techniques for Digital Product Innovation

Posted by steve.perry on Oct 20, 2015 6:15:20 PM

 

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Topics: User Experience, IT, Product, Customer Experience, Innovation, User Centered Design, Article

Customer Journey Mapping

Posted by steve.perry on Jul 6, 2015 1:47:11 PM

 

Because Knowing is Half the Battle

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Topics: User Experience, Service Design, Customer Experience, Innovation, Research & Insights

What Huck Finn, The U.S. Army, and Your Company’s Digital Transformation May Have in Common

Posted by Julie Hadden on Mar 5, 2015 5:39:32 PM

One of my favorite sentences is in the Introduction to Mark Twain’s Adventures of Huckleberry Finn:

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Topics: Innovation

Beacon Adoption? The Best Is Yet to Come!

Posted by carlos.pimenta on Feb 12, 2015 6:30:30 PM

Since its launch, the beacon technology has garnered considerable market interest. Curious minds across many industry segments have been asking themselves...

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Topics: Digital Products, Emerging Technology, Customer Experience, Innovation

5 Ways the Future of Retail is Already Here

Posted by steve.perry on Dec 17, 2014 1:33:12 PM

Frustrated with your current retail customer experience? Don’t worry. It’s changing rapidly, and as consumers, we have a lot to look forward to.

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Topics: Service Design, Emerging Technology, Customer Experience, Innovation

Untangling Innovation Nots

Posted by Julie Hadden on Dec 12, 2014 1:26:42 PM

The problem with innovation, of course, is that there are rarely rules to guide it. Having a toolbox of tricks to help with the process is critical. Over the next few posts, let’s look at some favorite concepts for thwarting innovation blockers.

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Topics: Innovation