Innovation. The word is overused and mostly invokes thoughts of big, sweeping changes on a grand scale. As in, BOOM: Innovation!
I like to think smaller.
Innovation is sometimes quieter, sneakier than all that. Maybe it’s a thought-provoking idea that leads us to a better way; a subtle point of breakage from the status quo that turns out to be something we can’t live without. Not always earth-shattering, sometimes the smaller shifts make the most profound differences over time. Below are three articles that have eye-catching appeal for thinking differently; small-ish, smart examples of innovation with lasting impact:
Because Knowing is Half the Battle
One of my favorite sentences is in the Introduction to Mark Twain’s Adventures of Huckleberry Finn:
Since its launch, the beacon technology has garnered considerable market interest. Curious minds across many industry segments have been asking themselves...
Frustrated with your current retail customer experience? Don’t worry. It’s changing rapidly, and as consumers, we have a lot to look forward to.
The problem with innovation, of course, is that there are rarely rules to guide it. Having a toolbox of tricks to help with the process is critical. Over the next few posts, let’s look at some favorite concepts for thwarting innovation blockers.
Business As Usual Has Been Disrupted
Time and again, customers embrace brands that go beyond selling products and services to providing meaningful utility in their lives. Consider the disruptive offerings by companies like Uber, who transformed a functional task into an effortlessly enjoyable one, changing consumer behavior seemingly overnight. Every day, we read about more companies like Uber, who are upending traditionally well-ensconced business models—not by inventing the new, but by re-imagining the customer experience for a particular market segment, applying the many possibilities of emerging technology to significantly improve the value that the experience provides.