Augmented reality may sound like something very futuristic, but it’s very likely that you’ve already used Augmented Reality (AR) in some fashion. Have you ever played Pokemon Go? Used a Snapchat Lens? Perhaps an Instagram face filter? Memoji and Facemoji are pretty hot these days, especially combined with TikTok. AR works by superimposing digital images, text, 3D renders, or animation over a live view of the real world.
Innovation. The word is overused and mostly invokes thoughts of big, sweeping changes on a grand scale. As in, BOOM: Innovation!
I like to think smaller.
Innovation is sometimes quieter, sneakier than all that. Maybe it’s a thought-provoking idea that leads us to a better way; a subtle point of breakage from the status quo that turns out to be something we can’t live without. Not always earth-shattering, sometimes the smaller shifts make the most profound differences over time. Below are three articles that have eye-catching appeal for thinking differently; small-ish, smart examples of innovation with lasting impact:
Because Knowing is Half the Battle
One of my favorite sentences is in the Introduction to Mark Twain’s Adventures of Huckleberry Finn:
Since its launch, the beacon technology has garnered considerable market interest. Curious minds across many industry segments have been asking themselves...
Frustrated with your current retail customer experience? Don’t worry. It’s changing rapidly, and as consumers, we have a lot to look forward to.
The problem with innovation, of course, is that there are rarely rules to guide it. Having a toolbox of tricks to help with the process is critical. Over the next few posts, let’s look at some favorite concepts for thwarting innovation blockers.