The Macquarium Blog | Featured

How to Plan and Run Customer Journey Mapping Workshops

Posted by steve.perry on Dec 7, 2015 10:26:47 AM

 

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Topics: Service Design, Innovation, User Centered Design, Featured

The Value of Qualitative Research

Posted by steve.perry on Nov 5, 2014 10:16:33 AM

Qualitative research is possibly the least understood type of primary research at most companies. In fact, most companies have never performed it before. If you grew up in the user experience or service design disciplines, you will likely be familiar with qualitative research and in-the-field ethnographic studies.

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Topics: User Experience, Service Design, Digital Marketing, Customer Experience, Featured