The Macquarium Blog | Customer Experience

The Most Valuable Word for Marketers in 2016 : USEFUL (How new behavioral economics research & user-centered design will impact your strategy this year)

Posted by Julie Hadden on Jan 20, 2016 7:11:59 PM

 

As we begin the new year, here’s a shout-out to a word that has held its own, humble and steadfast through all trendy buzzword storms. Let it lead us through the next 12 months as a guiding principle:

Read More

Topics: User Experience, Digital Products, Digital Marketing, Customer Experience, Research & Insights, User Centered Design, Behavioral Economics

5 Techniques for Digital Product Innovation

Posted by steve.perry on Oct 20, 2015 6:15:20 PM

 

Read More

Topics: User Experience, IT, Product, Customer Experience, Innovation, User Centered Design, Article

Customer Journey Mapping

Posted by steve.perry on Jul 6, 2015 1:47:11 PM

 

Because Knowing is Half the Battle

Read More

Topics: User Experience, Service Design, Customer Experience, Innovation, Research & Insights

Design Thinking Is Thinking Differently

Posted by steve.perry on May 13, 2015 2:32:22 PM

Think Different

When Apple exploded onto the scene with their iconic 1984 introduction to the Macintosh, they immediately cemented their reputation as an innovation-oriented firm that breaks from the status quo—disruptive and non-conformist in every way and ready to challenge established thinking head-on. This is not your ordinary company. This is not your ordinary product. This is, in fact, a revolution—a new way of thinking. They later said it more maturely in their 1997 Think Different campaign. One could troll about the bad grammar in comment threads on YouTube, but the message was clear: “The people who are crazy enough to think they can change the world are the ones who really do.” They think differently, and you can, too.

Read More

Topics: Design, Customer Experience

Beacon Adoption? The Best Is Yet to Come!

Posted by carlos.pimenta on Feb 12, 2015 6:30:30 PM

Since its launch, the beacon technology has garnered considerable market interest. Curious minds across many industry segments have been asking themselves...

Read More

Topics: Digital Products, Emerging Technology, Customer Experience, Innovation

Are Your Customers on Your Team?

Posted by chris.rampley on Feb 6, 2015 5:11:39 PM

BusinessDictionary.com defines a team as “a group of people with a full set of complementary skills required to complete a task, job, or project”.

Read More

Topics: Business, Customer Experience

Designing for People: User Experience, Service Design, and the NEW Customer Experience

Posted by steve.perry on Jan 30, 2015 5:48:15 PM

The Trend in Needing Design Capabilities

Read More

Topics: User Experience, Service Design, Customer Experience, Research & Insights

5 Ways the Future of Retail is Already Here

Posted by steve.perry on Dec 17, 2014 1:33:12 PM

Frustrated with your current retail customer experience? Don’t worry. It’s changing rapidly, and as consumers, we have a lot to look forward to.

Read More

Topics: Service Design, Emerging Technology, Customer Experience, Innovation

Banking Unusual

Posted by carlos.pimenta on Dec 5, 2014 6:29:12 PM

Business As Usual Has Been Disrupted

Time and again, customers embrace brands that go beyond selling products and services to providing meaningful utility in their lives. Consider the disruptive offerings by companies like Uber, who transformed a functional task into an effortlessly enjoyable one, changing consumer behavior seemingly overnight. Every day, we read about more companies like Uber, who are upending traditionally well-ensconced business models—not by inventing the new, but by re-imagining the customer experience for a particular market segment, applying the many possibilities of emerging technology to significantly improve the value that the experience provides.

Read More

Topics: Marketing Technology, Service Design, Emerging Technology, Customer Experience, Innovation