The Macquarium Blog | AR

Exploring Augmented Reality Use Cases

Posted by Jay Cann on May 6, 2019 3:13:00 PM

Augmented reality may sound like something very futuristic, but it’s very likely that you’ve already used Augmented Reality (AR) in some fashion. Have you ever played Pokemon Go? Used a Snapchat Lens? Perhaps an Instagram face filter? Memoji and Facemoji are pretty hot these days, especially combined with TikTok. AR works by superimposing digital images, text, 3D renders, or animation over a live view of the real world.

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Topics: User Experience, Customer Experience, Innovation, User Interface, IoT, Augmented Reality, AR, VR, Virtual Reality