The Macquarium Blog

What #mobilegeddon Means for Your Business

Posted by justin.reilly on Apr 24, 2015 5:10:46 PM

We’ve all known this day was coming for some time now. Much like Mark Pincus returning to Zynga, tech giants gearing up to buy Twitter, and $20,000 Apple watches selling out in a matter of minutes, Google changing its search algorithm to favor mobile-optimized sites was inevitable. A much-needed shift to account for a world where 80% of all online adults now own a smartphone.

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Topics: Emerging Technology

What Is Object-Oriented Experience Design?

Posted by sharon.carter on Apr 23, 2015 11:48:33 AM

When you hear someone talk about object-oriented design, you may jump to the conclusion that they are speaking about coding. Object-oriented thinking has been around for a long time on the development side of the house, but it’s time that user experience picked up the practice too. Let’s start with a definition of what object-oriented means, and then we’ll look at how this can be applied to user experience, design, and development.

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Topics: User Experience

Leave Your Ego at the Door

Posted by christian.sabyan on Mar 27, 2015 6:11:21 PM

I’m not a big self-promoter. I’ve always been like that—shying away from “me-talk” and diverting the conversation to discuss some of your accomplishments. I find that I get to know people a lot better and, thus, feel a lot closer to them when I do so.

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Topics: User Experience, Culture

What Huck Finn, The U.S. Army, and Your Company’s Digital Transformation May Have in Common

Posted by Julie Hadden on Mar 5, 2015 5:39:32 PM

One of my favorite sentences is in the Introduction to Mark Twain’s Adventures of Huckleberry Finn:

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Topics: Innovation

Beacon Adoption? The Best Is Yet to Come!

Posted by carlos.pimenta on Feb 12, 2015 6:30:30 PM

Since its launch, the beacon technology has garnered considerable market interest. Curious minds across many industry segments have been asking themselves...

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Topics: Digital Products, Emerging Technology, Customer Experience, Innovation

Are Your Customers on Your Team?

Posted by chris.rampley on Feb 6, 2015 5:11:39 PM

BusinessDictionary.com defines a team as “a group of people with a full set of complementary skills required to complete a task, job, or project”.

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Topics: Business, Customer Experience

Designing for People: User Experience, Service Design, and the NEW Customer Experience

Posted by steve.perry on Jan 30, 2015 5:48:15 PM

The Trend in Needing Design Capabilities

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Topics: User Experience, Service Design, Customer Experience, Research & Insights

New Year, New Experience Strategy

Posted by sharon.carter on Jan 23, 2015 1:55:55 PM

Developing an experience strategy can seem daunting, but if you look at it as a set of coordinated, planned actions/tactics, which will take you along a journey to reach a desired future state over an established period of time, then it seems a bit more manageable. Breaking that down into bite-sized chunks, let’s start with the set of coordinated, planned actions.

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Topics: User Experience, Digital Products

5 Ways the Future of Retail is Already Here

Posted by steve.perry on Dec 17, 2014 1:33:12 PM

Frustrated with your current retail customer experience? Don’t worry. It’s changing rapidly, and as consumers, we have a lot to look forward to.

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Topics: Service Design, Emerging Technology, Customer Experience, Innovation

Untangling Innovation Nots

Posted by Julie Hadden on Dec 12, 2014 1:26:42 PM

The problem with innovation, of course, is that there are rarely rules to guide it. Having a toolbox of tricks to help with the process is critical. Over the next few posts, let’s look at some favorite concepts for thwarting innovation blockers.

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Topics: Innovation