Macquarium Partners With CXPA's Insight Exchange to Bring CXM Bootcamp to Atlanta


Macquarium Partners With CXPA's Insight Exchange to Bring CXM Bootcamp to Atlanta

Posted by Macquarium on Apr 7, 2016 10:27:30 AM

We are excited to be a part of the 2016 Insight Exchange (Atlanta) program this year, as an add-on event in partnership with AT&T Customer Experience and Storyminers.


If you are not familiar with them, the CXPA (Customer Experience Professionals Association) is a non-profit organization dedicated to the advancement and cultivation of the CX as a profession, and the development of CX professionals. Founded in 2011, they have been hosting networking events, sharing best practices, and offering members mentorship opportunities. In addition to membership in a growing community of active CX professionals, the CXPA also offers a certification program where candidates are rigorously tested on their mastery of CX, and earn the designation of Certified Customer Experience Professional (CCXP).


In the 2-day annual Insight Exchange event, attendees network and share their personal experiences in implementing innovative techniques and tools that have successfully improved their customer experience and enhanced the value of their company. Insights come from numerous industries, as well as CX thought leaders, coaches, and providers. There’s also an awards ceremony recognizing innovators in CX for their unique and successful contribution to CX practices and awareness.


In the first ever add-on event to the Insight Exchange, Macquarium is partnering with CX thought leaders from AT&T and Storyminers to provide a special local experience as well. Participants will enjoy a trip to Macquarium’s digital theatre for breakfast and more immersion into CX innovation.


Mike Wittenstein, CEO of Storyminers is a seasoned CX consultant and speaker. Mike will present “Human Prototyping,” a new live performance CX technique, where designers and professional actors help to stage new ideas and define them more quickly.


From there participants can choose one of two tracks, a retail experience visiting stores in Atlanta, or a customer experience management (CXM) bootcamp.


In the first track participants will get an insiders view of PIRCH, one the most noted retail experiences around. They will then visit several best-practice retailers at Lenox mall for undercover shopping, peer evaluations and discussion.


In the second track, participants will get expert insights from Julie Hadden (Macqarium) and Diane Magers (AT&T). Diane is chair of the CXPA and an experienced CXM professional. She has been consulting and helping companies transform their organizations and manage change in becoming more customer-focused. We will kick off the CXM Framework Bootcamp with a high-level view of all the aspects of CXM, and tools and techniques for bringing customer-centered processes into an organization, as well as sustaining and managing them over time. Julie will round-off the CXM Bootcamp by leading a deeper dive into experience design. We will show participants what it takes to craft delightful, human-centered designs and experiences for customers and end-users, and provide some real life examples from our portfolio of work.


It promises to be an exciting and informative 3 days for attendees. We hope you are planning on attending the 2106 CXPA Insight Exchange from May 3-4, and that you will be joining us on May 5 at Macquarium for the add-on event.

 Register Now


Topics: Customer Experience