The Macquarium Blog | steve.perry

steve.perry

Recent Posts

The Business Value of Customer Empathy

Posted by steve.perry on Feb 19, 2016 2:11:26 PM

 

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How to Plan and Run Customer Journey Mapping Workshops

Posted by steve.perry on Dec 7, 2015 10:26:47 AM

 

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Topics: Service Design, Innovation, User Centered Design

5 Techniques for Digital Product Innovation

Posted by steve.perry on Oct 20, 2015 6:15:20 PM

 

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Topics: User Experience, IT, Product, Customer Experience, Innovation, User Centered Design

Customer Journey Mapping

Posted by steve.perry on Jul 6, 2015 1:47:11 PM

 

Because Knowing is Half the Battle

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Topics: User Experience, Service Design, Customer Experience, Innovation, Research & Insights

Design Thinking Is Thinking Differently

Posted by steve.perry on May 13, 2015 2:32:22 PM

Think Different

When Apple exploded onto the scene with their iconic 1984 introduction to the Macintosh, they immediately cemented their reputation as an innovation-oriented firm that breaks from the status quo—disruptive and non-conformist in every way and ready to challenge established thinking head-on. This is not your ordinary company. This is not your ordinary product. This is, in fact, a revolution—a new way of thinking. They later said it more maturely in their 1997 Think Different campaign. One could troll about the bad grammar in comment threads on YouTube, but the message was clear: “The people who are crazy enough to think they can change the world are the ones who really do.” They think differently, and you can, too.

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Topics: Design, Customer Experience

Designing for People: User Experience, Service Design, and the NEW Customer Experience

Posted by steve.perry on Jan 30, 2015 5:48:15 PM

The Trend in Needing Design Capabilities

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Topics: User Experience, Service Design, Customer Experience, Research & Insights

5 Ways the Future of Retail is Already Here

Posted by steve.perry on Dec 17, 2014 1:33:12 PM

Frustrated with your current retail customer experience? Don’t worry. It’s changing rapidly, and as consumers, we have a lot to look forward to.

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Topics: Service Design, Emerging Technology, Customer Experience, Innovation

The Blurring Lines of CX and UX

Posted by steve.perry on Nov 14, 2014 6:06:25 PM

I hear a lot of talk these days about UX (user experience) being a subset of CX (customer experience), because UX is traditionally only about creating digital products. Or I hear from the other side that UX means everything, and encompasses CX. But as the physical and digital worlds continue to merge in an ever more blended fashion, so too must UX and CX.

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Topics: Service Design, Customer Experience, Research & Insights

The Value of Qualitative Research

Posted by steve.perry on Nov 5, 2014 10:16:33 AM

Qualitative research is possibly the least understood type of primary research at most companies. In fact, most companies have never performed it before. If you grew up in the user experience or service design disciplines, you will likely be familiar with qualitative research and in-the-field ethnographic studies.

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Topics: User Experience, Service Design, Digital Marketing, Customer Experience