Whether we daydream of sandy beaches, or the bustling streets of a far-away city, the desire to travel and experience the world is an all too familiar one. While we all look forward to vacations, few people enjoy the task of endless browsing and comparing dates and prices across multiple websites.
So why is it so difficult to book a vacation? When we look at customer behavior there are multiple steps that customers go through that are not really supported by many digital travel companies. Think with Google (among others) broke the task down into 4 distinct phases: Dreaming, Planning, Booking, and Experiencing.
Spring is all about revitalization and delight. We can't think of a better way to partake in the delights of spring than to help a client like Krispy Kreme Doughnuts launch their fun doughnut treats and seasonal collections.
We are excited to be a part of the 2016 Insight Exchange (Atlanta) program this year, as an add-on event in partnership with AT&T Customer Experience and Storyminers.
Topics: Customer Experience