The Macquarium Blog | justin.reilly

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What #mobilegeddon Means for Your Business

Posted by justin.reilly on Apr 24, 2015 5:10:46 PM

We’ve all known this day was coming for some time now. Much like Mark Pincus returning to Zynga, tech giants gearing up to buy Twitter, and $20,000 Apple watches selling out in a matter of minutes, Google changing its search algorithm to favor mobile-optimized sites was inevitable. A much-needed shift to account for a world where 80% of all online adults now own a smartphone.

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Topics: Emerging Technology

Why Customers Love Stories

Posted by justin.reilly on Nov 25, 2014 9:28:37 PM

Every time I stand in front of a group of people to give a talk, I’m overcome with three distinct thoughts: 1) They have no idea what I’m about to say. 2) Find the person in the room who loves your talk the most. 3) And find the person who hates it.

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Topics: Digital Marketing, Customer Experience

Innovation Is Killing Your Business

Posted by justin.reilly on Oct 29, 2014 7:35:39 PM

It’s 1900. Hawaii becomes an official U.S. Territory, L. Frank Baum publishes The Wonderful Wizard of Oz, and the American automobile industry consists of 500 luxury automakers producing handmade vehicles that start at $1,500 (roughly $41K today). By 1906, the automobile industry is so unattractive that it divides a nation.

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Topics: Marketing Technology, Innovation

How Less Data Drives More Revenue

Posted by justin.reilly on Oct 14, 2014 12:44:29 PM

"No great artist ever sees things as they really are. If he did, he would cease to be an artist."

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Topics: Big Data, Digital Marketing, Customer Experience, Innovation

Recap: 2014 SCORE Conference

Posted by justin.reilly on May 30, 2014 3:48:02 PM

Last week, in the heart of Boston, Macquarium was honored with the opportunity to speak to the good folks of the SCORE Conference on Customer Analytics. Specifically, on how analyzing customer feedback can drive loyalty through enhancing existing products and services, as well as informing the development of new ones. We were fortunate to have a wonderful discussion on a number of topics ranging from Customer Centricity, NPS, Customer Experience Planning, and Singular View of The Customer. For more context, please find my deck here: How To Drive Loyalty Through Customer Analytics

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Topics: Marketing Technology, Big Data, Events, Digital Marketing, Customer Experience, Innovation