The Macquarium Blog

• A Strategy to Improve Cross-Cultural Communication in the Digital Realm

• Ramifications of the Inverted Bell Curve

• How Marketing Copy Improves Customer Experience

• The Age of the Inverted Bell Curve

• Moving Beyond Mobile Apps

• Four Reasons to Think Search First

• If your site isn't built Search First, you're losing money.

• Macquarium Partners With CXPA's Insight Exchange to Bring CXM Bootcamp to Atlanta

• The Business Value of Customer Empathy

• The Most Valuable Word for Marketers in 2016 : USEFUL (How new behavioral economics research & user-centered design will impact your strategy this year)

• How to Plan and Run Customer Journey Mapping Workshops

• 5 Techniques for Digital Product Innovation

• 6 Steps to Design Enterprise Applications for Adoption

• A Goal Without A Plan Is Just A Wish

• Customer Journey Mapping

• Design Thinking Is Thinking Differently

• What #mobilegeddon Means for Your Business

• What Is Object-Oriented Experience Design?

• Leave Your Ego at the Door

• What Huck Finn, The U.S. Army, and Your Company’s Digital Transformation May Have in Common

• Beacon Adoption? The Best Is Yet to Come!

• Are Your Customers on Your Team?

• Designing for People: User Experience, Service Design, and the NEW Customer Experience

• New Year, New Experience Strategy

• 5 Ways the Future of Retail is Already Here

• Untangling Innovation Nots

• Banking Unusual

• What Do Hotels & Websites Have In Common?

• Why Customers Love Stories

• The Blurring Lines of CX and UX

• The Value of Qualitative Research

• Innovation Is Killing Your Business

• The Digital Payments Cold War: In Pursuit of the Almighty Dollar

• How Less Data Drives More Revenue

• Macquarium

• Hosting the Atlanta Customer Experience Day (CX-DAY)

• Recap: 2014 SCORE Conference