The Macquarium Blog

Accelerate your voice development with Banter

Posted by Will Payman on May 23, 2019 10:52:00 AM

Macquarium is pleased to announce a new strategic alliance with Banter Technology to support the development of the next generation of voice-driven experiences. The Banter Intelligent Conversation Platform allows brands to create conversational experiences that can then be deployed across multiple smart speakers, in-app voicebots and chatbots, and even IVR, allowing for a high quality conversational experiences in all channels.

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Topics: Customer Experience, voice

Exploring Augmented Reality Use Cases

Posted by Jay Cann on May 6, 2019 3:13:00 PM

Augmented reality may sound like something very futuristic, but it’s very likely that you’ve already used Augmented Reality (AR) in some fashion. Have you ever played Pokemon Go? Used a Snapchat Lens? Perhaps an Instagram face filter? Memoji and Facemoji are pretty hot these days, especially combined with TikTok. AR works by superimposing digital images, text, 3D renders, or animation over a live view of the real world.

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Topics: User Experience, Customer Experience, Innovation, User Interface, IoT, Augmented Reality, AR, VR, Virtual Reality

Voice Is Changing Customer Experience. Are You Ready?

Posted by Will Payman on Apr 8, 2019 10:33:00 AM

 

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Topics: User Experience, Customer Experience, Conversational Commerce, voice

How to Plan and Run Customer Journey Mapping Workshops

Posted by Macquarium on Jan 22, 2019 2:44:00 PM

 

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Topics: Service Design, Innovation, User Centered Design, Featured

Time to Take Voice Seriously? - Part 2

Posted by Will Payman on Nov 27, 2018 10:03:00 AM

You can now watch Will Payman, VP of Strategy at Macquarium talk on the rise of voice technology. Will was speaking at CXTalks, Atlanta, and his 10 minute presentation was one of several presentations that focused on innovation and customer experience. In this talk he proposes that we are at the beginning of a new experience revolution and that voice technology is following a similar trajectory to that of the smartphone and mobile apps. This revolution will effect ever business in the same way as the smartphone did. 

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Topics: Emerging Technology, Customer Experience, CX, voice

Time to Take Voice Seriously? - Part 1

Posted by carlos.pimenta on Nov 15, 2018 10:33:00 AM

At CX Talks Atlanta 2018, Will Payman (VP of Strategy at Macquarium), gave a compelling presentation on the growth of voice experiences. He takes us back to June 29th, 2007 when the smartphone was launched. He reminded us how many industry pundits questioned its viability, yet it soon began to play a role in every step of a customer's journey. 10 years later, there are now 230M smartphones in the US, with over 70% of adults owning one.

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Topics: CX, smart devices, voice

Reimagining the Online Travel Experience

Posted by Macquarium on Aug 13, 2018 4:27:01 PM

Whether we daydream of sandy beaches, or the bustling streets of a far-away city, the desire to travel and experience the world is an all too familiar one. While we all look forward to vacations, few people enjoy the task of endless browsing and comparing dates and prices across multiple websites.

 

So why is it so difficult to book a vacation? When we look at customer behavior there are multiple steps that customers go through that are not really supported by many digital travel companies. Think with Google (among others) broke the task down into 4 distinct phases: Dreaming, Planning, Booking, and Experiencing.

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Topics: Customer Experience, CX, travel

Spreading Spring Joy with Krispy Kreme Doughnuts

Posted by Macquarium on May 16, 2018 2:07:00 PM

Spring is all about revitalization and delight. We can't think of a better way to partake in the delights of spring than to help a client like Krispy Kreme Doughnuts launch their fun doughnut treats and seasonal collections.

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Topics: Customer Experience, CX, Article

Macquarium to Speak at CX Talks Dallas 2018

Posted by Macquarium on Apr 5, 2018 3:18:22 PM

 

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Topics: Customer Experience, CX